Founded by Elizabeth Hilfiger in 2017, Los Angeles-based label FOO AND FOO represents an idea of gender-fluid streetwear that is both contemporary and cult.
Inspired by Elizabeth’s childhood likeness to Little Bunny Foo Foo, FOO AND FOO represents a playground for the exchange of ideas among a community of creatives. This expansive ideology is realized through FOO AND FOO’s creative collaborations, from a curation of artists and friendful association.
Each season introduces new 'mechanics’–functional details that can alter the shape or meaning of the item. Empowering the wearer with agency, and welcoming their imagination, mechanics encourage a playful approach to styling. Each drop introduces new mechanics from the F+ trim collection, which allows designs to build on each other and avoid wasteful production.
FOO AND FOO develops all apparel in downtown Los Angeles.