As the visionary behind BLEACH London, Alex makes D-I-Y colored hair accessible for everyone. With global luxury fashion brands and publications begging for her expertise, she’s responsible for bridging the gap between industry and street.
The FOO Always Longsleeve Tee
features custom developed boxy fit, tapered sleeve with a fold over hem, and tyvek logo. It's 100% cotton and made in Los Angeles. Everyone needs this tee in their closet!
FOO Always Tapered Jeans are a perfected baggy fit. Classic 5 pocket jeans, featuring FOO and FOO hardware and the F+ patch on the back. 100% cotton and made in Los Angeles.
Alex Brownsell wears the FOO Always Longsleeve Tee and FOO Always Tapered Jeans in black. Perfect for a professional hair colorists work outfit.
In collaboration with friends of FOO AND FOO, FOO EVERYONE is introduced: an ongoing FOO AND FOO campaign, where individuals are invited to select their favorite FOO Always item, share their story, and what they look for in an everyday wardrobe staple.
The FOO Always collection is FOO AND FOO’s embodiment of classic everyday pieces. While they’re not designed to be the main character, they’re for sure the best supporting role.
Everyday denim, fleece and jersey styles have been edited to perfection for a universal, genderless fit–made for everyone. With the intention to reduce over-production and consumption, FOO Always pieces are designed for everyday wear, to compliment anyone’s lifestyle and daily style.
You can expect FOO Everyone profiles from artists, stylists, musicians, electricians, skaters, chefs, hairdressers…