SPRING SUMMER 2023

Sweat, the tears that our bodies cry as heat builds vaporous cages around us. It drips and lingers simultaneously, coating us in dew. We wear its sheen, not always proudly or comfortably but we finally understand the term “second skin” as if it were a garment, a feeling made palpable. Temperatures rise and all we can say is that, “it’s too fucking hot!” 

When the AC was broken in their east Los Angeles studio, the heat left FOO AND FOO’s founder, Elizabeth Hilfiger, sweltering. It made her think about empiricism versus innatism, posing the question of how much of our reaction to harsh conditions are biologically programmed reflexes or if it’s just a reflection of the habits learned from those around us? How much of our knowledge is innate? As we face climate change, FOO AND FOO acknowledges the term’s duplicitous definitions and surreptitious manifestations which in turn signal that the cultural climate is also in flux. Our generation is reactive and seemingly the heat isn’t the only condition proving to be harsh, or vastly convoluted, in our lifetime. Talk of the future and its ins and outs synthesize utopia and dystopia into synonyms as NFTs, avatar outfits, pandemics, sustainability, identity and body modifications alike, fold themselves into casual conversation. And while the general tone of the times can warrant a temperature reading bearing nihilistic lows, FOO AND FOO recognizes the imminent opportunity to empower through an intimate relationship with innovation, positioning itself as a cultural nexus that understands the climate of now. 

When designing the collection, FOO AND FOO reached across industry lines to tap Techniche, a highly technical and utilitarian brand that designs cooling workwear for everyone from olympians to construction workers, for a collaboration. Incorporating Techniche's cooling technology into FOO AND FOO’s essential apparel offering yielded a wardrobe of redefined American staples. The garments aren’t just utilitarian but modular – a button-down shirt comes with an attachable hood, a tie is lined with towel-material, hats have panels for hyper cooling properties, sweatpants have mesh vents and FOO AND FOO branded ice packs have pouches that can be attached to a range of garments, altering shape and function. FOO AND FOO wants to challenge the learned ways in which we approach clothing to encourage experimentation, inviting the contradictions that come with modern existence. It’s still hot but FOO AND FOO grants us the choice to be cool and stay cool as a new legacy in American fashion is trusted to democratize as it unfolds. 

 

Look 1

GEORGIA MAY JAGGER

Black jersey tank 

AIR BONER MINI skirt in black 

SKINNY RIVET BELT

 

Look 2

RUDOLF KURZANOV

VENT BUTTON-DOWN in BLUE GAUZE STRIPE

Techniche bandana 

Hyperquilt blazer 

DIZZY BONER SHORTS in black 

 

Look 3 

QUEN BLACKWELL

Vent dress in black 

Skinny boner sarf in black

 

Look 4 

TENZIN

Vent zip hoodie in black 

CROPPED BABY TEE

Psycho fly boxers in scary corduroy 

Dizzy tapered jeans in black 

 

Look 5 

JADE BOULTON

BONER MINI SKIRT in sweat yellow

polo tee in navy

Foo handkerchief 

Knee socks 

 

Look 6 

Ayan 

fleece polo in navy

capri sweats in navy

 

Look 7 

Hunter 

Socrates tee 

tiny thermal shorts in white

Drawstring backpack 

 

Look 8 

NICO LOU

White jersey tank 

Button on tie in hanks plaid 

vent sweatpants in navy

 

Look 9 

NIKOLA

Shade zip hoodie 

Black jersey tank 

THERMAL DISSECTED STRIPE MINI SKIRT in navy

Knee socks 

 

Look 10 

Nico Geyer 

multifunction button-down in sweat yellow

biker hood in sweat yellow

SKINNY RIVET BELT in field tan 

Multi loop jeans in true blue 

 

Look 11 

Tay 

PARIS TOWEL SINGLET in navy 

Green scarf 

Varsity boner jeans in sweat yellow 

SKINNY RIVET BELT in field tan 

 

Look 12 

SIMONA KUST

Dizzy shorts in sweat yellow

boxers in sweat yellow

Green techniche beanie 

Blue gauze stripe bunny ears 

 

Look 13 

FERNANDO CASABLANCAS

Brown technique hood 

Brown scarf 

tiny thermal shorts in sweat Yellow

  

Look 14 

Camille Elliot

Pink technique scarf 

White hyper quilt baby tee 

Brown technique arm cooler 

sweat Yellow dizzy denim shorts 

Knee socks 

 

Look 15

Tina 

Brown ice pouch 

sweat Yellow boner mini skirt 

 

Look 16 

Fallou

sweat Yellow hyper quilt jacket 

sweat Yellow singlet 

sweat Yellow boner jeans 

 

Look 17

Carissa Mitchell

sweat Yellow cropped baby thermal tee  

sweat Yellow varsity boner jeans 

 

Look 18 

Manon 

sweat Yellow fleece polo 

Red tiny thermal shorts 

Grey stuffed belt 

Green techniche beanie 

Hanks plaid bunny ears 

 

Look 19 

Leif Jones

White jersey tank 

Blue bandana 

SKINNY RIVET BELT in black

Air tapered jeans 

 

Look 20 

Simone Smith

Ice blazer 

smart trousers in black

 

Look 21 

Anton 

Bunny ear hoodie in black 

sweat Yellow multi loop shorts 

 

Look 22

Yeray Allgayer

Black skinny boner scarf 

jersey tank in heat 

vent sweatpants in heat

 

Look 23 

Yulu 

Longsleeve singlet in heat

vent button-down in brown velour

biker hood in brown velour

boxers in brown velour

 

Look 24 

Diego Villareal

heat tee 

true Blue multi loop jeans 

 

Look 25 

Michael Rosales

Navy jersey tank 

air jacket in ture blue

Navy MULTIFUNCTION SWEATPANTS

Blue gauze stripe biker hood 

 

Look 26

Georgia May Jagger

Navy dissected singlet 

Navy dissected thermal sweats 

Brown velour biker hood 

SKINNY RIVET BELT in black

 

Look 27

Delilah Summer

Brown hyper quilt button-down 

Blue gauze stripe boxers 

 

Look 28

Fallou

Air jeans in true blue 

Blue gauze stripe multi function button-down 

Blue gauze stripe towel 

Navy vent tank 

 

Look 29 

A'aron Philip

Baby blue dissected singlet 

Baby blue dissects mini 

Baby blue dissected sweats 

Green scarf 

 

Look 30 

Daniela Lalita

little blue Blue cropped baby thermal tee

smart trousers in green terry

Double black belt 

 

Look 31

Naim 

Black BUNNY TECH BASEBALL HAT 

Black bunny ears 

White singlet 

Purple vent button-down 

Black varsity boner jeans 

 

Look 32

KATIE JOHNSON

slate ash skirt 

Black velvet arm coolers 

 

Look 33 

VERONIKA VILIM

White thermal biker cardigan 

White ice pack pouch 

bone ash skirt 

 

Look 34 

Vincent

Navy vent tank 

White varsity jersey 

White multi function sweatpants

Black tab 

 

Look 35 

Kareena 

White vent hoodie 

Black belt 

White boxers 

 

Look 36 

Ling Bol

White thermal collared dress 

Green biker hood 

Blue/white TECHNICHE hat 

 

Looks 37 

Nico

White thermal biker cardigan 

sweat Yellow button on tie 

White thermal shorts 

Knee socks 

 

Look 38 

Donta 

White tee polo 

White hyper quilt button-down 

White boxers 

White bandana 

 

Look 39

Mikaila

White Longsleeve singlet 

true Blue multi loop jeans 

 

Look 40 

SEVEN STRONG

FOOTBALL JERSEY while/blue

White hoodie under 

true Blue tapered jeans 

 



Foos Thanks

Special thanks to everyone who knows little bunny foo foo and the whole foo and foo team. especially to ashley williams, gia kuan, leo bacera, dad, alexa lanza, matthew newman, justice, anton, noah and harley hash.

 

Credits

CREATIVE DIRECTOR: ELIZABETH HILFIGER

STYLIST: ASHLEY WILLIAMS

HAIR STYLIST: JONATHAN DE FRANCESCO @ STREETERS

MAKEUP ARTIST: TRACY ALFAJORA @ THE WALL GROUP SPONSORED BY SIMI HAZE BEAUTY

CASTING DIRECTOR: NATALIE LIN @ IN SEARCH OF AGENCY

EXECUTIVE PRODUCER: LEO BECERRA

CREATIVE PRODUCER: CHRISTOPHER LEHMAN

PUBLIC RELATIONS: GIA KUAN CONSULTING

MUSIC: DJ WALL H4X

 

collaborators